Hotels that got their mornings back

Pricing to the market, not to a hunch.

Quest Wellington used to price on instinct, then on a monthly review that lagged two months behind the market. Hold rate too high over a soft stretch and the damage only showed once the month had closed. MasterKey shortened the loop — a daily read on where their rate sits against the comp set, so an over-priced week gets caught in days, not at month-end.

“You have to know how the market reads your property. Every price you set is a question — the market answers with occupancy. Now we see that answer in days, not at month-end.”